Market research helps you understand your competitive landscape, market size, growth trends, customer segments, and key competitors. Use market data to make informed strategic decisions about your product positioning and market entry.
What is Market Research?
Market research is the systematic collection and analysis of data about your target market, including market size, growth rates, customer segments, competitive landscape, and industry trends.
Why Market Research Matters
Market research provides the foundation for strategic decision-making, helping you identify opportunities, understand competitive threats, and validate market assumptions with data-driven insights.
Creating Market Research
To create new market research, visit the Markets page where you can:
Market Research Section
Create from AI Prompt: Describe your market in a few words and let AI generate comprehensive market data including size projections, customer segments, trends analysis, and competitor research
Create from Scratch: Start with a market name and build your research manually
Use Suggestions: Browse AI-generated market suggestions based on common industry patterns
The AI-powered creation will automatically generate market size data, customer segments, trend analysis, and competitor profiles to give you a comprehensive starting point for your market research.
Using the Market Editor
The Market Editor provides a comprehensive interface for creating and managing detailed market research. Here's how to use each section effectively:
Market Section
Define the core identity and description of your market:
Market Name: Give your market a clear, descriptive name
Description: Write a comprehensive market overview using the rich text editor
Regenerate Spell: Use AI to automatically update the market description based on new insights
Insights Management: View and manage insights related to this market
Example Market
Sample market data
Name: B2B SaaS Marketing Automation
Description: The market for software solutions that help businesses automate their marketing processes, including email campaigns, lead nurturing, and customer segmentation for B2B companies.
Market Editor
Size and Growth Section
Track and analyze market size and growth projections:
Market Size Chart: Visual representation of market size over time
Regenerate Spell: Generate updated size data based on market description
Table View: Edit market size data directly in a table format
Market Size Data
Market size is typically measured in total addressable market (TAM), serviceable addressable market (SAM), or revenue projections. Include multiple years to show growth trends.
Segments Section
Define and analyze customer segments within your market:
Segment Visualization: Pie chart showing market share distribution
Segment Management: Add, edit, or remove customer segments
Regenerate Spell: Generate new segments based on market data
Share Analysis: Track percentage market share for each segment
Table Editor: Directly edit segment names and market share percentages
Example Market Segments
B2B SaaS segments by company size
Enterprise (500+ employees): 45% market share
Mid-market (50-499 employees): 35% market share
Small business (1-49 employees): 20% market share
Trends Section
Track technology, industry, and consumer trends affecting your market:
Trend Radar: Visual representation of trends in different categories
Technology Trends: Emerging technologies and their adoption status
Industry Trends: Broader industry movements and shifts
Consumer Trends: Changes in consumer behavior and preferences
Find More Trends Spell: AI-powered trend discovery based on your market
Trend Categories: Organize trends by Adopt, Trial, Assess, and Hold status
Trend Categories
Adopt: Trends you should embrace and implement
Trial: Trends worth experimenting with
Assess: Trends to monitor and evaluate
Hold: Trends to avoid or postpone
Competition Section
Analyze and track your competitive landscape:
Competitor Map: Visual positioning of competitors in your market space
Segment meaningfully - Create segments that align with your go-to-market strategy
Connect to insights - Link market research to customer insights and feedback
Pro Tip
The most valuable market research combines AI-generated insights with real customer data and competitive intelligence. Use spells to accelerate your research, then validate findings with primary research and customer feedback.
Integration with Other Tools
Market research integrates seamlessly with other platform features:
Link to Personas: Connect market segments to detailed user personas
Hypothesis Testing: Create testable hypotheses about market opportunities
Insight Management: Track customer insights related to market findings
Market Research Section
Market Editor