On a Mission to Build
Ultimate Product Discovery
for Product Managers
We believe in the Scientific Method for product management.
Capture the Voice of the Customer
We believe that the best way to understand your customers is to interview them.
Keep oversight of what users said. Build a database as a foundation for all informed decisions.
Profile Customers and Users
Automatically generate personas and user profiles from your customer interviews.
Personas are the foundation of your product discovery. Manage and iterate on them as you learn more about your customers.
Record What You Think is Right
Record your hypotheses and dissect your risks.
Assumptions are what you think you know. You need to validate them to generate certainty for your product.
Validate Your Ideas With Data
Capture everything about your stakeholders, products, and markets and validate your ideas with data.
Record your interviews and validate your hypotheses with data or collect documents and insights from other sources.
